allegro | non-profit | lancaster, pa
BRANDING | SUB DIVISION LOGO | PRINT & DIGITAL SOCIAL MARKETING MATERIALS | DESIGN | GRAPHIC VECTOR ILLUSTRATION
Updated Branding • Direct Mail Postcards • Promotional Postcards • Brochures • Seasonal Programs • Posters • Web Banners • Graphic Vector Illustration • Vector Icon Sets
Photo Editing • Color Correction • Print Production
Designed entire look and promotional materials for each annual year. Text was provided and I was asked to create visually eye catching print design to grow their audience and connect with their current supporters. While working with the president and vice president as I gathered more information, I requested better photography to use of the orchestra to strengthen the visual impact of each design. For this particular year, I was inspired by the colors in the photography of the Ware center, and used graphic illustration and design elements to accentuate those colors and also create a more overall cohesive and integrated design. Donors and ticket sales greatly increased.
COVER OF SEASONAL PROGRAM
PROGRAM INSERTS AND OPENING SEASON PERFORMANCE POSTCARD
CREATED VECTOR ICONS FOR MEMBERSHIP LEVELS
POSTER DESIGN | LOUNGE 42 IS A DIVISION OF ALLEGRO THAT FUSES AN EVENING OF CLASSICAL MUSIC AND MODERN MUSIC TO A YOUNGER AUDIENCE.
The designs here are examples of how the season “look” was applied to Allegro’s different groups as well as promotional materials to create a strong, cohesive look with intention and purpose.
POSTCARD DESIGN | DIRECT MAIL
A SERIES OF WEB BANNERS CREATED FOR THEIR WEBSITE AND SOCIAL MEDIA FOR EACH OF ALLEGRO'S DIFFERENT GROUPS
